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Beer gets pricier in Austrian restaurants: up to 30 cents more per large glass after Brau Union raises prices

This article was translated from Arabic. Read the Arabic original

Austria Now News – Austria

Patrons of restaurants and traditional inns in Austria are facing a new wave of price increases after Brau Union, the country’s largest brewery, sent a new price list to its restaurant customers raising the prices of its products by an average of around 2.94 percent, according to the newspaper Heute.

What customers will pay

Thomas Mayr-Stockinger, owner of the Gasthaus Stockinger in Kirchberg bei Mattighofen in Upper Austria, has done the maths and concluded that a large beer at his establishment could cost 5.70 euros in future, an increase of up to 30 cents on the current price.

Reasons for the increase

The company justified the increase with rising costs at its suppliers and the need to pass on higher prices for goods and services to customers. This comes at a time when restaurant owners have been bearing higher wage costs since October due to the new collective agreement, along with rising goods and operating expenses.

According to the restaurant owner’s calculations, around 65 percent of the bill goes to wages, taxes and other costs, while goods account for around 35 percent.

Why beer is cheaper in the supermarket

The restaurant owner points out that supermarkets often sell beer at promotional prices to attract customers, while restaurant owners buy drinks at regular purchase prices, to which staff and operating costs are then added.

More cautious customers

Mayr-Stockinger has noticed for some time that customers still come to eat but order fewer drinks – instead of several rounds, many settle for one or two drinks. He said he understands people, as they too are affected by the rising cost of living, adding that Austria is stuck in a wage-price spiral that is currently hard to escape.

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Sources

Heute, Wirt packt aus, Jetzt wird Bier teurer! Bis zu 30 Cent mehr, 01.11.2026, https://www.heute.at/s/jetzt-wird-bier-teurer-bis-zu-30-cent-mehr-120273646

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